The immersive digital art venue will be opening next month located near the center of the strip. This will be the first North American space produced by a Korean digital design company and is very popular in East Asia.
It is called Arte Museum and cost $25 million to develop the two-story space spanning 30,000 square feet. It is located in the mixed-use building 63 at the corner of Harmon Avenue and Las Vegas Boulevard. The showings will start in early November, and the grand opening is on Nov. 29.
There will be 14 distinct projections that will feature natural elements like waterfalls, beaches, and the Northern lights, according to a news release. A special installation for the Las Vegas location will highlight the landmarks, nightlife, and natural beauty found in Nevada.
One distinguishing feature of the content is its nature-driven focus and instinctive resonance. Besides the authentic natural scenes, guests will also journey through fantastical, dreamlike landscapes that allow them an experience something truly magical.
The venue also uses visitors’ other senses. For physical stimulation, audiences can draw in a sketchbook that gets projected onto the wall. Nature sounds complement the nearby scenes and a tea bar within the gallery plays on the tastes of flowers and other natural elements displayed on the walls. Each region of the space will also have its own fragrance.
The audience will be able to hear crashing waves, smell the blossoms, taste a delicious tea as you watch plum blossoms bloom before you.
This company launched its first venue in Jeju, South Korea, in 2020 and has expanded into other Korean and Chinese cities. Another North American venue is planned in Santa Monica as part of a goal to have about 20 venues by 2026.
Tickets, starting at $28, are not yet on sale.
Arte Museum opens in 63, a new mixed-use building at CityCenter. Other tenants include Ocean Prime and the Museum of Illusions.
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